Have you ever heard about health foods or superfoods, and been curious to try them out, but not really sure how to go about it? My guest this week, Elizabeth Stein, is here to help alleviate some of that! Elizabeth is the founder and CEO of Purely Elizabeth, and is on the show today to share her story about how Purely Elizabeth came to be and how it’s working to innovate food and wellness spaces to be more inclusive, affordable, and tasty too!

Long before ingredients like chia or quinoa became popular, holistic nutritionist Elizabeth Stein dreamed of starting a natural foods company. Coupling her personal expertise and love for all things food and wellness, she founded Purely Elizabeth in 2009. Since it’s launch over 10 years ago Elizabeth has transformed the natural category by putting ancient grains on the map with their Ancient Grain Granolas, jumping from the #9 granola brand in the natural channel to #1 and selling over 17 million units worldwide.

Her latest achievement has Elizabeth going back to her roots in celebration of the brand’s 10 year anniversary with the launch of delectable, nutrient-rich Pancake Mixes, including a paleo-friendly, grain-free version and the FIRST featuring grass-fed collagen. Now, health-conscious foodies can enjoy this beloved breakfast food, guilt-free, and with more options to align with dietary and lifestyle choices. Elizabeth strives to promote a healthy food system through sustainability and transparency, and to be a force for good in everything that she does.

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