73: All Tea, No Shade: How Minna Sparkling Tea is Building Inclusivity into the Business with Ryan Fortwendel

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With the pandemic, we’re seeing much more clearly how food and beverage companies and restaurants treat their employees… and unfortunately in some cases, we’re seeing that many operate under traditional bottom line approaches, without building inclusivity and care into the foundations of their work.

My guest this week, Ryan Fortwendel, is someone who’s striving to do change what a successful beverage business looks like. Ryan is the CEO and founder of Minna sparkling tea beverages, and he’s on today to share the story of how his company is striving to create a better sparkling beverage, inside and out. As the former executive of e-commerce for Marc Jacobs, Ryan spent over a decade working in the fashion industry. After taking some time away from Marc Jacobs to start fresh in 2016, he noticed a shift in the beverage space in New York City – everyone wanted LaCroix and sparkling beverages were becoming more and more popular.

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Being a health-conscious consumer, he understood the demand and saw a space to create a better-for-you sparkling beverage – using all organic and non-GMO ingredients, with no sweeteners or added sugars. He created the recipe for a delicious, lightly brewed sparkling tea with a clean and transparent label. Minna is an accessory to everyday life that looks good and tastes great, served in a beautiful art deco inspired can and available in three refreshing flavours: Tropical Green Tea, Citrus Black Tea, and Lime Hibiscus Tea.

As a gay founder, Ryan’s philanthropy inspired the name and the message behind the brand. Minna means “everyone’ in Japanese, and focuses on community engagement and inclusivity. Since launching in 2019, 1% of all sales from Minna beverages goes to non-profits that advocate for inclusion, such as Help Refugees and Choose Love, which are both non-profits that provide emergency aid and long-term solutions for people seeking refuge. Most recently, 20% of their online sales are going to non-profits that support COVID-19 relief efforts. As they grow, Minna is planning to diversify their use of funds to non-profits focused on helping those communities still fighting for equality.

It’s always exciting for me to see entrepreneurs working at changing how and why we do business – and how setting inclusive practices into the foundations of a company sets the path for building a brighter and community-driven future. I’m really excited for you to hear more about Ryan’s story!

Learn More About Ryan and Minna